N.

2024 Annual Report

A Year of
Momentum

Reflecting on twelve months of extraordinary growth, product innovation, and the customers who make it all matter.

Published January 2025
Fiscal Year Jan — Dec 2024
Headquarters San Francisco, CA
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Letter from the CEO

S.K.

Sarah Kim

Chief Executive Officer

January 15, 2025 — To our customers, partners, and team

"2024 was the year we stopped proving we could scale — and started proving we could lead."

When I look back at where Nexus Analytics began 2024, I see a company with ambition, good bones, and a product that customers genuinely loved. What I didn't fully anticipate was how dramatically everything would accelerate once we found our stride.

We crossed $42M ARR in Q3 — a milestone that once felt distant suddenly arrived three quarters ahead of plan. We welcomed 340 new enterprise customers. We launched three transformative product capabilities. And we did it while maintaining an NPS of 71, which I'll take any day.

None of this happened in isolation. Our growth is a direct reflection of the trust our customers place in us every day. Companies like Meridian Group, Prism Financial, and Coretek don't just use our platform — they've built critical workflows around it. That's a responsibility we take seriously.

Internally, we grew from 142 to 218 team members — adding engineering depth in London and Singapore, expanding our customer success organization, and building a go-to-market team that any company would be proud of. Culture remained a deliberate investment, not a side effect.

As we move into 2025, our focus sharpens: deeper AI integrations, expanded API capabilities, and entering two new verticals where we believe Nexus has an unfair advantage. The work ahead is significant. The opportunity is larger still.

Thank you for being part of this story. We're just getting started.

Sarah Kim

CEO & Co-founder, Nexus Analytics

2024 Key Metrics

Annual Recurring Revenue

$0M

+68% YoY

Enterprise Customers

0

+340 new in 2024

Team Members

0

+76 hires this year

Net Promoter Score

0

+12 pts from 2023

Countries Served

0

+9 new markets

Milestones

Business Highlights

February 2024

Series B — $28M Raised

Led by Horizon Ventures with participation from existing investors, enabling accelerated product development and international expansion.

Funding

April 2024

Nexus AI Insights Launched

Our most-requested feature: AI-powered anomaly detection and predictive analytics, now embedded directly into every dashboard.

Product

June 2024

Salesforce AppExchange Partnership

A native bi-directional integration with Salesforce CRM, making Nexus the analytics layer of choice for Salesforce customers.

Partnership

September 2024

G2 Leader — Analytics Category

Named a G2 Leader for the third consecutive quarter, ranking #1 in ease of use and customer satisfaction in the enterprise segment.

Award

November 2024

Real-Time Streaming Engine (v3)

Rebuilt our data pipeline from the ground up — sub-second latency at 10M events/sec. Processing time reduced by 94%.

Product

Product Evolution

From Then to Now

Twelve months of relentless iteration. Same mission. Completely different experience.

January 2024 — v1.8

Static dashboards Manual refresh Limited API

December 2024 — v3.2

AI-powered Real-time streaming Full REST API Collaborative

Month-over-Month Expansion

Enterprise Customer Growth — 2024

Monthly active customers and net new adds

Total Customers
Net New

People

Team & Culture

218

Total Headcount

76

New Hires in 2024

6

Global Offices

94%

Retention Rate

Women in Engineering41%

Underrepresented Minorities38%

International Team Members55%

Leadership — Women48%

Case Studies

3.2×

Revenue per analyst

"Nexus replaced four separate tools. Our analysts now surface insights in minutes, not days. The ROI was evident within the first 60 days."

— Priya Nair, Head of Revenue Intelligence

$4.1M

Cost savings in year one

"The real-time fraud detection layer alone paid for a decade of our subscription. Nexus is now mission-critical infrastructure for us."

— James Okafor, CTO

99.97%

Data pipeline uptime

"We process 800M events daily with zero SLA breaches since migrating. The reliability is unlike anything we'd experienced with previous vendors."

— Liu Wei, VP Engineering

Financials

Financial Highlights

ARR Growth — 2022 to 2024

Revenue Growth

+68%

Year-over-year ARR increase

Net Revenue Retention

128%

Expansion + upsell driven

Gross Margin

76%

+4pts from prior year

CAC Payback Period

11 mo

Down from 18mo in 2023

2025 Roadmap

Q1 2025

Nexus AI Copilot

Natural language interface for querying your entire data warehouse. Ask a question, get an answer — no SQL required.

In Development

Q2 2025

Vertical Suite: FinTech

Pre-built compliance dashboards, risk models, and regulatory reporting templates purpose-built for financial services.

Planned

Q3 2025

Embedded Analytics SDK

White-label analytics components your customers can consume directly — ship Nexus inside your own product.

Planned

Q4 2025

Global Data Residency

Full data residency options across 8 regions — EU, APAC, LATAM — enabling enterprise compliance in every geography.

Planned

Ready to grow with us in 2025?

Join 1,840+ enterprise teams already running on Nexus Analytics

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